What is a Blog or Blogging?
Blogging refers to an online website that contains creativity, articles, photography, and other ideas published online as a self-publisher.
The Blogging word is derived from “weblog” and with time famous for blogging.
It has Now Become a business. We will discuss why blogging, Google Blogger, WordPress Blog, Wix blog, benefits of blogging, monetization, and writing a blog post. How to and where to start a blog as well as top 10 blog types, quality of content, SEO importance, and promotion strategies for the blog.
1. Why Blogging?
The purpose of blogging in the early days was to share personal knowledge and lives while maintaining a presence online. Later on with the developments in web technologies, blogs or blogging changed from an online journal to an opportunity for turning web traffic into leads and customers. Now it has become an excellent way to train customers, give them how-tos and engage them with services and products.
2. What are the benefits of Blogging?
- It helps to get traffic in the form of readers.
- It also helps to convert traffic into leads
and then customers.
- Blogging helps to increase the fan base.
- A blog post can be shared on social media
platforms.
- It also helps to educate visitors and
customers.
- It has now become a source of income / earning
3. How does a Blogger earn money?
As visitors and subscribers come to your
blog, there are “Google Adsense” or any other brand advertising banners on the
blog page or the affiliate's site links. By watching Ads or buying products
with the referral links you will get paid. This means you earn more money as
traffic on your blog increased and engaged on a daily or monthly basis. Look at
the figure below.
4. Is Blogging is Easy
Starting
a blog is easy but growing and maintaining the blog and creating content
is cumbersome. A large number of new blogs are published every day. Creating a
blog that matter is a difficult task. Once you have started a blog and
succeeded by making a long-term commitment, you will be the winner of the game.
So like every business blogging as a
profession is not an easy job.
5. Why do most
bloggers fail?
Success never comes overnight, it depends on consistent effort,
engaging and unique content. Simply blogging is not an easy journey it requires
hard work and long-term effort. If Blogger is unable to create unique content
regularly then he may fail. So success depends on commitment. The reason
that most blogger fails is they leave the journey either at the start or in the
middle.
6. Top 10 Blogs Types
|
Blog |
Topic |
|
TMZ |
Celebrity and entertainment |
|
Business Insider |
Global tech, finance, markets, media, healthcare |
|
Mashable |
Digital culture, social media, and technology |
|
Gawker |
Celebrities and media. |
|
The Daily Beast |
News around the world |
|
TechCrunch |
Startup and Technology News |
|
Perez Hilton |
Celebrity News, Entertainment |
7. How
to Select Topic
The
selection of a topic to start a blog is another confusing and difficult
parameter. You may not know in advance the topic that your customers require. So Know
your audience then research keywords, group them and create relevant
unique content. You should also consider your expertise and area of
interest to start blogging. For example, if you have photography skills then
start a blog about photography and so on.
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8. Start a Blog
There is no free launch all the time but you can start a blog using any of the free blogging websites below, later as you grow, your blog will require some investment, so keep reading this article till the end.
- WordPress
Blog
- Google
Blogger
- Wix Blog
- LinkedIn
Blog
- Weebly
Blog
- Ghost Blog
9. What is Keyword
Research for blog posts?
The
answer is It is the most basic and essential part of any blog post. So keyword
research will tell you what users are searching to find answers to their
questions. This will help and give an idea while writing a blog post. Starts
searching keywords related to your business and then write an effective blog
post on any selected topic. Every time focus on the point that keywords are
essential for the blog post.
10. Domain Name and Hosting
A domain name is simply a
website or your blog's full address on the web like https://yourname.com
or https://google.com. This address will be unique in the world as your
home address. Simply this will be your identity on the web and when someone
enters this address in the browser he will get the home page of your blog. If
you decide to start your blog completely free then your domain name will be
followed by either BlogSpot WordPress i.e. www.yourblog.blogspot.com or www.yourblog.wordpress.com
with limited and basic functionality. Follow me and visit my blog to learn more
about complete blogging details.
11. How to select Theme
Another crucial part of starting a blog is selecting a theme for your blog. The theme defines the look and feel of your blog. You may like one column layout with the navigation bar at the top or maybe three-column layouts with the left vertical navigation bar. One thing that keeps in your mind, select a simple and visually appealing theme. I would comment that Google's first page is the most simple and brilliant web page in the world serving billions of users every movement. It is free as well as premium themes avail you may select anyone you like.
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12. Customizing Blog
Template
If you are using Google blogger,
WordPress Blog or Wix Blog you can change, add and remove widgets from the
layout option available on the dashboard. In layout options, you have complete control
of managing the entire look and feel of the blog. You can add all links and
arrange the navigation bar and menus. You can show and hide widgets from the
layout option and customize the blogger template.
13. Blog Post - Type and Quality of contents
The
first and foremost requirement of any successful blog is the quality content of the blog post. Quality means the depth and insights information you are going to
represent to the users. This also includes the use of tone, formatting, and
structure of information and your approach to explaining the topic under discussion. These approaches help you to attract more
readers and visitors. In this way, people will give value to your blog post as
they are fair decision-makers. So always create a valuable blog post from the
user's point of view. Always respect your audience.
14. Do some SEO
SEO
(Search Engine Optimization) is a big gun in web management. Search
engine ranks your content and presents it to the relevant user. SEO is a big subject itself however I will
discuss some important aspects only. First carry out On Page Optimization
which includes the use of Proper heading tags, sub-headings, tables of
contents, and proper paragraphs, and uses visuals like optimized images, infographics, and animations in a blog post to explain the subject. Never miss image
alt, caption, and title attributes.
Also, study how to write SEO-optimized blog posts. First, learn
and then implement your idea. The second optimization is Off Page
optimization which is related to site ranking in the search engine,
trustworthiness, backlink building, etc.
15. Google
Indexing and Useful tools
Google
console and Google analytics are the most popular tools
available free of cost to manage your blog's important aspects. After creating
your blog on any of the platforms above, you then create your site map and send
it to Google using the Google console. You can inspect your blog URL in the
Google console and request indexing. You can also create a site map for static
pages and submit it to Google for indexing using the Google console. Sign in Google
console tool using a Gmail account and explore all features.
16. How to Promote Blog
Promoting a blog like any other business
is also a vital part of the process. The easiest way to promote your services
or product is using Social Media friends, groups, and profile pages. As you
publish content on your blog also share it on social media like Facebook, Twitter,
Instagram, Linkedin, etc. Also use backlink-building tactics such as guest
posting, commenting on blogs, and becoming a famous service provider. You will
get more traffic but slow and steady wins the race.
17. Monetizing a
Blog
There
are several ways to monetize your blog like Google AdSense, Affiliate
marketing, third-party Advertisements, Selling eBooks, selling products, etc.
While applying for Google AdSense please make sure your blog must have 30 to 40
best posts and reasonable daily traffic. Be fair in your deals never try to
cheat anyone.
18. Re-invest on Blog
As you start earning from blogging let
some amount to invest on the blog like purchasing premium themes, and SEO tools
and may utilize some SEO services, Use analysis tools like Google Keyword
Planer, Ahref, and Ubersuggest tools to further optimize and enhance keyword
research and ideas. These SEO tools will help you to increase blog traffic and
traffic simply means dollars.
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